Milani Keep It Full Maxxx Balmshell Lip Plumping Balm, Original 100

★★★★★ 4.1 49 reviews

US$4.39
Price when purchased online
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US$4.39
Price when purchased online
Free shipping Free 30-day returns

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Product details

Management number 238764858 Release Date 2026/07/11 List Price US$4.39 Model Number 238764858
Category

Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. Milani’s Keep It Full Maxxx Balmshell Lip Plumping Balm is a high-comfort, cushiony balm loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe.

  • Ultra-nourishing formula for a perfectly plump pout
  • Lip MAXXXimizing oversized doe-foot applicator
  • Intense cooling and tingling sensation
  • Instant pout, maximum hydration
  • Colorless formula with a soft shine finish
  • 100% cruelty-free


  • 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
  • 100% felt Balmshell made lips appeared more hydrated*
  • 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle*
    *Based on consumer perception survey
Color Clear
Makeup finish Gloss
Active ingredients salicylic acid
Size 0.15 fl oz
Product line Keep It Full Maxxx
Scent Light Pink
Brand Milani
Instructions Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.
Age group Adult, Teen, Tween
Primary ingredient Aqua

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4.1 out of 5
★★★★★
49 ratings | 20 reviews
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